We help brands and retailers grow with digitizing the path to purchase

From strategic advice on omnichannel sales & marketing and training teams on digital commerce, digital shopper marketing and retail media to digital solutions for marketers focussing on measurable transactions.

Pathio offers expertise, digital solutions and connects brands, consumers, retailers, media agencies & retail media networks.

Advise & Assessment

How do you integrate Digital into your regular business?
How do you go from digital optimization to transformation?
Or do you want to know how your team or company is doing on digitalization in sales and marketing in an omni-channel world? Let's do an assessment.

Training & Development

We train (FMCG) teams (organization-wide) on digital capabilities on topics such as e-commerce (b2c&b2b), eCDM, mobile marketing and retail media.
In addition, we build company-specific digital playbooks and organize digital days and inspiration tours.

Solutions & Tools

Today's marketer is increasingly focused on digital omni-channel touchpoints: online advertising, social marketing, digital retail media, etc.
Driving trail, traffic and sales.
We offer assistance in solutions and tools such as Cashforward, digital rewards and transactional targeted digital marketing.

The customer journey is non-linear and is an ongoing process.

Different touchpoints play their role in the process of getting to know your product, from consideration to purchase and purchase to possible repeat purchases. That is not a standard linear process.

In addition, more and more touchpoints are digital and increasingly measurable to ultimately make the right choices when you use what and where. Which touchpoint is relevant for your consumer with the budget you have? We will help you with this process.

We have worked for the market leaders in digital commerce and digital marketing.

Make use of our network of independent professionals

Each with their specific expertise in every step of the customer journey and organisational structure. From Omni-channel store vision, Category management, Sales and communication training, and Innovation projects to Shopper Marketing issues and Digital Transformation.

Job Rombout

Level Up Joint Results \ Category Management

Bart Fischer

7BFT Strategy \ Innovation & Digital Transformation

Ineke Kuijpers

WITH!N Talent Development \ Training

Optimize your organisation and marketing investments.
Pathio: Digitizing the path to purchase

Would you like to get started with us or do you have any questions? Please contact us at info@pathio.nl
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