Pathio helps with omni-channel knowledge transfer and advice. Creative, enthusiastic, energetic and with humour.

You don't build a brand or product in a month. Of course, you need short-term results to show the potential of your brand or product. That is why the measurability of your actions is of enormous importance. Measurability is increasingly possible through digitalization. You will also have to learn a lot by testing. What works and what doesn't work for your brand or product? Mapping your customer, how can you reach this customer in his customer journey, and how do you ensure that this customer returns after conversion?

In the past 23 years, I have worked a lot on this, like in my role as Head of Digital at Coca-Cola Europacific. I will bring that experience along. What worked and what didn't work in my development journey? That is not just copy-paste. But a clear and proven framework that I have developed.

Pathio helps your organization or team to the next level with professionalization in an increasingly digital world, with a concrete step-by-step plan and clear direction. There is a lot of knowledge transfer, but above all, starting with the right vision: where do you want to go with the digitalization of the customer journey, and how do you organise your organization for that?